Kendal Branding Toolkit
The Kendal Branding Toolkit provides businesses and promoters with everything they need to start working with Kendal’s new destination branding including fonts, icons, colours and an ever expanding image library.
The new destination identity reflects that Kendal is traditional market town built on the wool trade that has developed into a diverse cultural hub. The logo is itself inspired by woollen threads being fed on to a loom.
Here you’ll find a brand of playful patterns and inspiring imagery, full of character and characters.
The brand guidelines
This is where you will find everything you need to start using the Kendal brand, including the logo, fonts and colour palette, as well as guidelines on copywriting for Kendal.
Telling Kendal’s story
The brand guidelines have practical phrases, paragraphs and copy examples to help you describe and promote Kendal, and all it offers, in your own marketing and promotional material.
Inspired by wool, the Kendal logo is rooted in tradition but like the town it represents, it has a contemporary edge. This is Kendal’s master logo and it should only be reproduced in Kendal Green as shown here (or white, if reversed out of a block colour or image). A Mono version is also available.
The Kendal logo is designed primarily for display purposes. Full details can be found in the brand guidelines. The minimum size for the master (preferred) logo is 30 mm.
A very small block version of the lettering is available which sits with icon uses in social media applications. This should only be used in the very tightest of spaces.
The logos can be downloaded for your own use. Please read the brand guidelines first.
To compliment the logo a suite of 12 icons can be used to reflect and promote Kendal. They have been devised to work across a wide range of applications. Click on the links below to access the logo files.
Chosen for its clarity, warmth and modern look, Tondo compliments the logo.
The Tondo font is free to use if you have an Adobe Cloud Account or it can be purchased here.
An alternative to Adobe is available here.
About the branding
Kendal Futures has developed this destination brand for Kendal, in partnership with the town’s stakeholders, organisations and businesses. The project was funded by South Lakeland District Council and Kendal BID.
The brand was created by Cactus Creative and aims to promote Kendal’s distinctive offer for local people, visitors and businesses.
Use of the Kendal branding – terms and conditions
Copyright for the branding is held by Kendal Futures.
Kendal Futures welcome the use of the Kendal branding, logos, icons and imagery to help promote our town and feel free to use it on your own promotional materials, websites and in social media, along with links to visit-kendal.co.uk.
The branding is not intended to be used for commercial purposes, such as on goods for sale. If you would like to use the branding on products or materials for sale, please contact us with details of your proposal and examples of your proposed products. Kendal Futures will consider your request and if approved, may ask for a percentage of the profits to be used to support future promotional activities for the town.
If you have any questions about the branding and its use please contact Paula Scott at Kendal Futures on 01539 793284 or email firstname.lastname@example.org
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